Peugeot 408

Peugeot 408

Peugeot 408

Peugeot 408

Peugeot 408

The new Peugeot 408 marks a further step in the Marque's offensive on the world's foremost automobile market. Despite being present on the Chinese market for 5 years only, the Peugeot Marque sold over 410 000 vehicles in 2009. This corresponds to a 44% sales increase compared with its 2008 performance.

This new prestigious notchback tailored for the Chinese market will serve to reinforce Dong Feng Peugeot's product offer on the M1 segment that accounts for over 45 % of the total market.The 408 name follows the Lion Marque's traditional naming logic. The 0 in the middle signifies that it belongs to the Peugeot Marque, while the 8 expresses the vehicle generation.The Dong Feng Peugeot 408 is the fruit of work by the joint venture set up between PSA Peugeot Citro├źn and the Chinese group DFM.

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